With that in mind, I’ve put together 4 client acquisition strategies every accountant should implement in order to effectively promote themselves and secure long-term, high-value clients: 1) De-Commoditize Yourself But without this vital capability, your business simply won’t grow, regardless of how skilled and talented you are. Unfortunately, self-promotion isn’t in most accountants’ DNA. That means accountants need to place as much emphasis on client acquisition and retention as they do on staying up to date with the latest GAAP rules and regulations. In today’s world, every accountant is a business owner, responsible for his or her own skills, growth, reputation and brand. Eager to jump into the deep end of the pool, they can’t wait to crack open a business’ books and start balancing those inflows and outflows. Many freshly-minted CPAs emerge from their licensure with lofty expectations.
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